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Made to Order
Shopping for a Custom Guitar

by Julie Bergman

Excerpted from the new book Custom Guitars: A Complete Guide to Contemporary Hancrafted Guitar

 

 

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Buying a custom-made guitar can be one of the most rewarding experiences you’ll ever have in your musical lifetime. Players buy custom instruments for different reasons. They seek specific woods or construction options not available in off-the-shelf models, or they just want to take part in the creation of their future musical partner. Whatever your reason for commissioning a guitar, you’ll need to put a great deal of thought and planning into the project and to communicate clearly with the luthier you choose.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CHOOSING A BUILDER

Different builders specialize in different kinds of instruments: acoustic steel-strings, classicals, archtops, harp guitars, etc. As you narrow your search, be sure that the builders you’re considering actually make the kind of instrument you want. It’s pointless to seek out the world’s most renowned archtop builder and then order a classical guitar. Once you’ve identified an appropriate luthier whose work you admire and whose guitars are in your price range, see if it’s possible to play one or more of the builder’s guitars. Your odds may depend on whether or not you live near a major metropolitan area. You may want to start your research by finding out whose guitars your favorite players use. Some publications, including Acoustic Guitar, provide that information when they profile an artist. You should also browse builders’ sites on the Web (www.acousticguitar.com provides hundreds of links) and haunt the best acoustic guitar shops in your area. The instrument you’re looking for may not be hanging on the shop’s wall, but one of the employees might own one and be willing to bring it in for an in-store trial. Or the maker may be willing to set you up with a previous customer in your area, who will let you play his or her instrument. There may even be an upcoming guitar exhibition or music festival in your area that features samples of a particular builder’s work.

SELECTING OPTIONS

Some of the decisions you’ll have to make include body size, neck shape, woods, scale length, and whether or not to include an internal pickup. Most of these decisions depend on how you intend to use the instrument (at home, on stage, in the studio) and what type of music you play. Smaller-bodied instruments, often termed orchestra models (OMs) or grand concert models, are as popular today as the larger-bodied dreadnought developed by C.F. Martin and Co. years ago. Traditional dreadnoughts are loud and powerful with a tremendous bass response, while smaller-bodied guitars can offer a more precise, balanced sound that is often sought for recording situations. The size of the body will also affect the gauge of strings you need to use. Light-gauge steel strings, for example, are usually recommended for small-bodied flattops. Specific needs may send you to a builder known for a particular specialty, or you may prefer to work with a luthier open to a wide variety of construction options, woods, bodies, and styles.

The conversation between you and the builder, store employee, or dealer will start with these factors and then branch off into the finer details, such as the shape of the body, the dimensions of the neck, the price, what kind of deposit you need to put down, how long you’ll have to wait for the finished guitar, and the warranty terms. A luthier’s construction techniques, such as internal bracing patterns and finish, are usually static, so if you have strong preferences about them, you should take that into account when choosing a builder. Many luthiers and shops will do sunburst or tinted finishes, but they usually charge significantly more for them.

Whether or not you order a cutaway will depend on how far up the neck you tend to play. While some builders feel that cutaways affect the sound of the guitar, others believe that they cause no loss of volume or tone. Most builders and shops will also accommodate left-handed players with custom cutaways.

When it comes to scale length, most luthiers will honor requests for slight variations on what they normally use. These days, it’s almost as easy to order a guitar with 12 frets clear of the body as it is to order a 14-fret guitar. Some flattop builders, including Kevin Ryan, are using slightly longer scale lengths (25.7 inches as opposed to 25.5) to increase the string tension slightly and thus accommodate lowered open tunings. Archtop and flattop builders may opt for a scale length of 24.75, 25, or 25.4 inches, depending on the type of guitar, and the scale for parlor guitars can be even shorter.

As far as choosing tonewoods is concerned, you’ll need to decide on woods for the soundboard, the back and sides, the neck (although mahogany is by far the most common choice), the fretboard, and the headstock veneer. Ebony is the most common fretboard wood, but various types of rosewood can also be used.

Bindings and purfling are frequently chosen by the buyer, and most makers offer the option to bind the neck and headstock in addition to the body of the guitar. Ivoroid (or other synthetic materials such as fake tortoiseshell) used to be the most common binding, but more and more high-end luthiers are turning to wood. Ivoroid bindings may be easier to repair, and they offer a more traditional look on archtops and certain vintage-style flattops. Herringbone and abalone edge inlays are commonly available, although they’ll add to the cost of your guitar.

Other options include the type of headstock (solid versus slotted) and sometimes its shape, the tuners (silver- or gold-plated, for example), the rosette design, the type of pickguard (tortoiseshell, clear plastic, wood, floating), fingerboard and/or headstock inlays, and other cosmetic touches. Some luthiers do their own inlay work, while others hire specialists like Larry Robinson. Intricate inlay work is hugely time-consuming and will cost you, but a unique (tasteful) design can add to your guitar’s value. Many builders will create an inlay based upon your original sketch. A less costly option is to choose from among several inlay designs the maker cuts via a CNC (computer numerically controlled) design. Keep in mind that inlaying your name into the instrument will make it almost impossible to resell.

NECK SPECS

After the neck and fingerboard woods are chosen, the measurements of the neck need to be pinned down. The neck connects the player to the instrument, and defining its dimensions is one of the most important factors in ordering a comfortable guitar. The size of your hands and your playing style are the two most important factors to consider. You may be most comfortable with the neck of the instrument you learned on, and it’s quite common for a customer to bring a luthier his or her favorite guitar and request that the neck be replicated for the new instrument.

The neck width (the distance from side to side) is usually measured at the nut, and it also affects string spacing. Many vintage guitars sport a 1 11/16-inch nut width, which is also commonly used on electric guitar necks. Builders catering to fingerstyle players frequently ship with a 1¾-inch nut width but will go wider or thinner upon request. Some major manufacturers tend toward the 1 11/16-inch nut for dreadnought bodies and the 1¾-inch width for orchestra model guitars. The necks on classical guitars are much wider, normally about two inches at the nut.

The neck profile, also referred to as the depth or thickness, is the distance from front to back. Some players prefer a fatter neck, while others like a thin or "fast" neck. The shape can vary from an oval or C shape to a V shape. Another question is how the neck is joined to the body. In the past, dovetail joints were the only acceptable ones in quality guitars, but today many builders use bolt-on necks. Metal truss rods are common in steel-string guitars, and many builders are using a combination of a truss rod and carbon graphite for added strength and stability. The neck on an instrument with no truss rod cannot be easily adjusted in response to humidity changes or long-term change brought on by string tension.

TERMS AND FINANCES

After you’ve nailed down all the specs and design options, it’s time to discuss payment and warranty terms. In some cases, the luthier’s waiting list is so long that he or she cannot guarantee the price of the instrument. The cost of woods and supplies is always rising, and the maker’s current price may not be enough to cover costs and make a profit five years up the road. Ask what happens if you don’t like the finished product. Will the luthier sell it to someone else and start from scratch on a new instrument for you? Will he or she make alterations to the guitar, and if so, will you have to pay extra? Can you get a full refund of your deposit? It’s best to get such policies in writing before you pay your deposit. Also find out how long you can expect to wait for your guitar. Estimates for turnaround times can be found in the Custom Guitar Gallery online at the Acoustic Guitar Web site at www.acousticguitar.com, but workloads and backlogs are always changing, so it’s a good idea to ask.

Because of the subtle variations in woods (even from the same tree), the tonal qualities of a guitar can never be fully anticipated in advance. If the sound of the finished instrument is close to what the customer was seeking, time and playing might make the difference. Some woods, such as spruce, have a reputation for opening up after a few weeks or months of playing, and many instruments continue to improve over the course of years. Acoustic research has encouraged speculation that this maturing process is a result of changes to the wood at the cellular level that are caused by vibration and aging. Most luthiers have a good idea of how much change to expect in the sound of their guitars, and some will allow you to trade the instrument in for another if you’re unsatisfied with the tone after playing the instrument for a few weeks or even a few months.

The care and feeding of a meticulously built custom instrument is the responsibility of the owner, so you must talk to the luthier about how best to care for your new guitar. Attention to humidity is paramount with acoustic instruments, and builders usually advise their customers to watch for extreme weather conditions, monitor the humidity levels inside their guitar, and use a guitar humidifier when necessary. Be sure to keep your instrument in a high-quality hard-shell case. The builder will set the guitar up for you before delivery and adjust the action to suit your preference, but you should also find out who to turn to down the road for expert adjustments to the neck, string action, electronics, etc. Many larger manufacturers will have assigned warranty stations, and some small builders also have authorized repair professionals you must go to lest you invalidate the warranty.

One additional item to keep in mind when choosing a luthier is that guitars built by the more established and respected builders, although often higher priced, will maintain their value and increase in value over the years if the instrument is well cared for. On the other hand, a luthier who has not been in business as long may do tremendous work and offer good prices while building his or her reputation.

CUSTOM SHOPS

One option is to order an instrument from the custom shop of a larger manufacturer, such as Gibson, Martin, or Guild. In most cases, you’ll have to place your order through a retail store and work with one of the shop employees to examine standard models to determine which custom options you want. You can point to a specific model on the wall, for example, and say, "Order me a guitar just like this but with koa back and sides, a Sitka spruce top, and my name emblazoned in abalone at the 12th fret."

Some custom shops, such as Guild’s in Nashville, deal directly with customers as well as working through a local dealer. Guild’s production manager, Mark Kendrick, notes that players tend to be more traditional when it comes to Guild instruments, but the shop still gets special requests on everything from inlay work to custom colors. His shop will supply almost any variety of woods or options the player requests, "as long as the instrument has structural integrity."

MIDSIZED SHOPS

The Santa Cruz Guitar Co., founded in 1977 by Richard Hoover, is an example of a midsized shop that has built a serious reputation for quality steel-string guitars. Santa Cruz guitars feature a lot of handwork, although more than 650 are currently produced each year. Hoover has a dozen employees who help him build 12 different models, and 50 percent of the company’s orders are for custom guitars. The guitars are ordered through a dealer, but Santa Cruz expects to spend some time on the phone with the customer early in the process. "My preference is to talk directly to the player," says Hoover. "It’s better to get the information from the customer about what they want." Santa Cruz offers a limited lifetime warranty to the original owner and supplies a list of approved repair shops around the country who are authorized to handle warranty work.

Michael Millard of Froggy Bottom Guitars has been building guitars since 1969. His company currently builds 100–125 guitars per year and sells about 35 percent of them direct to customers and the other 65 percent through dealers. The basic Froggy Bottom production flattop features mahogany back and sides, a Sitka spruce top, and curly maple binding. There are 15 basic body styles to choose from as well as an incredible variety of options. "We go to truly great lengths to make the right guitar for the player," says Millard. "We work with a dozen or more different woods, a variety of plate thicknesses, and a broad array of scale lengths. We build 12-strings, parlors, and baritone guitars as well."

INDIVIDUAL MAKERS

Many makers work independently and complete only a handful of instruments each year. One example is Don Musser, who builds fewer than a dozen classical guitars and flattop steel-strings per year in his shop in the Colorado Rockies. He offers four basic body shapes: a parlor, a classical, an orchestra model, and a dreadnought. Like many luthiers, Musser shies away from custom body shapes due to the effort that goes into creating molds. His guitars can be purchased direct or through specific shops and dealers (note that some individual makers only sell direct). He offers many custom options and selects the tonewoods to suit the player. "The number one question I ask my customers is what they hope to use the guitar for," he says, "in the studio, for personal enjoyment, or (God forbid) for touring. Based on what the person tells me, I tailor the woods to achieve their goals." Musser works most frequently with Indian and Brazilian rosewood for backs and sides, and he offers a variety of choices for soundboards. "I avoid cedar or redwood tops for people who are planning to use the guitar in the studio because those are overtone-rich and don’t give as condensed a sound as some of the hard spruces like Sitka. Engelmann spruce is a balanced wood and can be colored one way or the other, depending on how the top is braced." Musser works out the details with his customers, gets a 20 percent deposit, and then sends a letter to the customer confirming the deal and the instrument’s specifications.

SPECIALTY GUITARS

Canadian luthier Shelley Park has carved out a niche building replicas of Selmer and Maccaferri guitars, which are used to play the Gypsy jazz music popularized by Django Reinhardt in the 1920s and ’30s. Park currently builds about 20 guitars per year in her Vancouver, B.C., shop. Before starting her own business, she worked as an apprentice for many years with Jean Larrivée and David Webber. Park, who spends her weekends gigging in Seattle with a Gypsy jazz band called Pearl Django, endeavors to help potential customers find instruments they can test before ordering, but it’s difficult because her guitars are spread out over North America. "By and large," she says, "my guitars are bought sight unseen. It takes a lot of email and phone calls. If the finished guitar was not what the customer expected, I would make it right or let the customer return the instrument. But so far, my customers have liked the instrument 100 percent of the time."

GUITAR BOUTIQUES

More and more guitar shops all over the country carry guitars by small and midsized builders in addition to larger manufacturers, and they place custom orders on a regular basis. Joe Caruso, who runs the Music Emporium in Lexington, Massachusetts, takes custom orders for Martin, midsized builders like Santa Cruz and Collings, and smaller builders such as James Goodall and Eric Schoenberg. "When people start looking in the $2,500 to $3,000 range," Caruso says, "they want it to really be the guitar they want it to be. Some people want something fancy and unlike anything anyone else is going to have. Sometimes they just want a Collings D-2H but with snowflake inlays instead of diamond-shaped inlays on the fretboard. The smaller builders offer many features and options, such as different neck widths, different spacing at the bridge, and different woods, and some players are willing to wait for those options."

At McCabe’s Guitar Shop in Santa Monica, California, Nancy Felixson and Amilcar Dohrn-Melendez specialize in placing custom orders and act as go-betweens between the buyer and the builder. "If a customer has particular questions," Felixson says, "they can talk to the builder. One person wanted a particular grain of koa on a custom Goodall, so he talked directly to James Goodall." Many builders supply shops with brochures and lists of custom options, which customers can refer to. In ordering a custom Martin, McCabe’s forwards the desired options to the Martin Custom Shop, and Martin then comes back with a price quote. Even when taking an order through a store, most builders are willing to work directly with the customer to help with decisions about woods and options. "Part of the experience of having a guitar made for you is to be as involved as possible in all of the aspects of the instrument’s details," Dohrn-Melendez explains.

Kit Simon, who runs the Olde Town Pickin’ Parlor in Arvada, Colorado, has been in business many years and sees the future of his business closely intertwined with custom builders. He intends to focus on "boutique instruments" in the future, individually made guitars by a wide range of builders. "That’s the direction I’m headed in," he says, "because I don’t want to compete with the Guitar Centers. I want to be a prestigious store featuring custom guitars." Simon already works with such custom builders as Eric Schoenberg, Kevin Ryan, and Lance McCollum, and he keeps his eye out for up-and-coming builders. The ordering procedure varies depending on the preference of the builder. Collings allows Simon to handle most of the discussions with the customer, for example, while Lance McCollum encourages clients to call and discuss details and even visit him in his shop.

INSTRUMENT DEALERS

Some instrument dealers work from their homes rather than storefronts. They have working relationships with a number of builders and facilitate the ordering process for their clients for a moderate fee. The assistance of an experienced dealer can be very helpful, especially if you’re ordering a guitar from another country. John Silva, formerly with classical dealer Guitar Salon International and now working independently with both nylon- and steel-string makers, has helped many customers order the guitars of their dreams. Ordering a classical guitar from Spain presents some unique challenges. "Trying to get a classical from a top Spanish builder would be much harder without the help of someone who is familiar with the builders," says Silva. "There are certain luthiers who won’t change anything in their design, and it helps to know the builders, their quirks, and what they’re willing to do."

THE MAKER-PLAYER CONNECTION

Some musicians seek a distinctive sound, and they will go to great lengths to find what they are looking for. Fingerstyle jazz guitarist Woody Mann worked with California luthier Kevin Ryan to design a flattop steel-string with a particular response. He went to Ryan because he felt that Ryan’s approach to building was similar in philosophy to that of late luthier James D’Aquisto. "Jimmy D’Aquisto was a great friend," Mann says, "and I played his archtop guitars for years. His guitars just sing. When I met Kevin, he had a similar, experimental attitude, and he said, ‘Let’s work together.’"

Nylon-string player Muriel Anderson started out playing bluegrass on Martin guitars. She studied classical guitar with Christopher Parkening and began playing a Hernandez classical and then went on to purchase a Ramírez (one of the great Spanish makers) when she could afford it. Eventually she picked up a used guitar built by Nashville luthier Paul McGill, and the McGill classical guitar has since become an integral part of Anderson’s sound. Since she began touring with the guitar, McGill has had many requests from other players who ask him to build them a guitar like Anderson’s. McGill and Anderson decided to collaborate on the design for a slightly higher-end model, the Model M, which has become quite popular. In the quest for a variety of tones and textures, Anderson has gone on to order a steel-string from Kevin Ryan and a harp guitar from Michigan builder Del Langejans.

Most everyone who orders a custom instrument finds the experience to be an exhilarating meeting of the minds between themselves and the builder. It’s a creative adventure, and the result is a work of art uniquely matched to your music, technique, body, and spirit.

From Custom Guitars: A Complete Guide to Contemporary Handcrafted Guitars (String Letter Publishing). To get more details about the book, click here. For searchable biographic and contact information on each of the 200 makers included in the book, visit the Custom Guitar Gallery at www.acousticguitar.com.

 

 

 

 

 

 

 

 

Want to talk about custom guitars with other players? Post it in the Gear forum in Guitar Talk at www.acousticguitar.com.

 


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