Fender Taps Bob Roback for Company President
Thereâ€™s a new â€ślead guitaristâ€ť at center stage of Fender Musical Instruments, as Bob Roback has been named President of the guitar-making company renowned for such signature instruments as the Stratocaster, Telecaster and Precision bass.
Among Robackâ€™s primary responsibilities for the Scottsdale, Arizona-based company will be overseeing the development of strategies to better engage musicians digitally, as well as help establish a new Los Angeles office for Fender, according to a statement from company officials.
Roback was most recently the CEO of Dashbox, a â€śworkflow management system for music licensing,â€ť according to the statement. Prior to that he served as vice president and general manager of Yahoo! Music
Fenderâ€™s interim CEO Scott Gilbertson says Roback has the right skill-set to help the company grow its brand.
Robackâ€™s â€śtrack record of success â€¦ is a terrific complementâ€ť to the companyâ€™s growth strategies, says Gilbertson, who stepped into his interim-CEO shoes when Larry Thomas announce his retirement in early April.
Roback, meanwhile, describes himself as â€śhumbledâ€ť at the opportunity to â€ścontribute to the future of such an iconic, revered music brand.â€ť
Fender Musical Instruments Corporation also owns such subsidiary guitar brands as Gretsch, Squier, Guild, Takamine, and Ovationâ€”a line that made news last week when Fender announced the closing of its Ovation manufacturing facility in New Hartford, Connecticut.
See where it all began in the above clip of a Fender factory tour from the late 1950s.